Welcome to my blog. I've decided to add my voice to those of the many fine PR professionals who are joined in the conversation, but to focus singularly on the idea of "winning." In a business that has traditionally used soft measures, the hard edge of winning is now becoming a stronger focal point. And as a die-hard Boston sports fan, I know something about winning...and losing. So this blog will highlight current trends, campaigns, issues and happenings in business, sports, politics and anything else that happens to appeal to me, to emphasize how winning applies to the world of public relations.
Let me know what you think of my ideas. I'd love to hear your thoughts. Even Yankee fans are welcome.
About Me
- Catherine Lugbauer
- Cathy Lugbauer is President of The Lugbauer Group and a trusted counselor to public relations owners and senior management about business issues in changing and challenging times. Among her clients have been Cohn & Wolfe, Airfoil Public Relations, and M Booth & Associates. She was COO of Weber Shandwick and of The Weber Group as well as Chair of the Council of Public Relations Firms. Cathy's passion helping her clients win in the marketplace is matched by her zeal for Boston sports teams of all seasons. She believes that in business as in sports, the essence of winning is talent, leadership, organization and culture.
No comments:
Post a Comment